President and Founding Partner
fernando.gastelbondo@brandvalorum.com
(+57) 320 850 65 32
3910 Monserrate Street
Coral Gables, FL
33134 USA
Call (+1) 786 284 0483
More tan 25 years of experience
An important portion of the value of M&As correspond to intangible assets not registered in the financial statements, because they were gradually built over time.
Brands have the potential to generate cash by licensing them to third parties to be used in activities complementary to the core business.
Royalties can be calculated with great precision determining the contribution that the intangible asset being licensed contributes to the net cash flow of the business.
The value of intangible assets registered in financial statements must be updated periodically for fiscal purposes.
The damages caused by the infringement of brands and intangible assets can be determined objectively.
The price that subsidiaries pay to holding companies for the use of brands and other intangible assets can be quantified with great precision as support for fiscal authorities.