President and Founding Partner
fernando.gastelbondo@brandvalorum.com
3910 Monserrate Street
Coral Gables, FL
33134 USA
Call (+1) 786 284 0483
Cra 8 # 87-49 Of 501
Bogotá, CO
110221 CO
Tel (+57) 320 850 6532
More tan 25 years of experience
An important portion of the value of M&As correspond to intangible assets not registered in the financial statements, because they were gradually built over time.
Brands have the potential to generate cash by licensing them to third parties to be used in activities complementary to the core business.
The value of intangible assets registered in financial statements must be updated periodically for fiscal purposes.
The damages caused by the infringement of brands and intangible assets can be determined objectively.