Member of the Inter-American Association of Intellectual Property
Fernando Gastelbondo, founder of BRANDVALORUM, was include in the 2024 list of “300 World´s Leading Intellectual Property (IP) Strategists”. This ranking is prepared by the IP online platform IAM.
President and Founding Partner
fernando.gastelbondo@brandvalorum.com
3910 Monserrate Street
Coral Gables, FL
33134 USA
Call (+1) 786 284 0483
Cra 8 # 87-49 Of 501
Bogotá, CO
110221 CO
Tel (+57) 320 850 6532
More tan 25 years of experience
Consultant
Partner
President and Founding Partner
Board Director
Partner
Consultant
Consultant
An important portion of the value of M&As correspond to intangible assets not registered in the financial statements, because they were gradually built over time.
Brands have the potential to generate cash by licensing them to third parties to be used in activities complementary to the core business.
Royalties can be calculated with great precision determining the contribution that the intangible asset being licensed contributes to the net cash flow of the business.
The value of intangible assets registered in financial statements must be updated periodically for fiscal purposes.
The damages caused by the infringement of brands and intangible assets can be determined objectively.
The price that subsidiaries pay to holding companies for the use of brands and other intangible assets can be quantified with great precision as support for fiscal authorities.
