Member of the Inter-American Association of Intellectual Property
Fernando Gastelbondo, founder of BRANDVALORUM, was include in the 2025 and 2024 list of “300 World´s Leading Intellectual Property (IP) Strategists”. This ranking is prepared by the IP online platform IAM.
—IAM Strategy 300 Global Leaders
News
November 8, 2023
Bancolombia and Banco de Bogotá, the leaders among the most valuable service brands
January 30, 2025
Bavaria, the most valuable brand in Colombia in 2024, with several of its products among the top-rated
January 29, 2025
Twelve Bavaria brewery brands dominate the study of the most valuable in the market
February 5, 2025
The 22nd edition of the study led by Fernando Gastelbondo, President of Brandvalorum, presents Colombia’s most valuable brands
Personal and customized attention
Fernando Gastelbondo
President and Founding Partner.
fernando.gastelbondo@brandvalorum.com
Miami
Orduna Court
800 South Dixie Highway
Suite 103
Coral Gables, FL 33146
Call (+1) 786 254 4626
Bogotá
Cra 8 # 87-49 Of 501
Bogotá, Colombia
110221 CO
Tel (+57) 320 850 6532
More tan 25 years of experience.
Juan Carrillo
Partner
Gary Gastel
Board Director
Ana Mendoza
Consultant
Fernando Gastelbondo
President and Founding Partner
Paula Zea
Consultant
Juan Noguera
Partner
David Peña
Consultant
M&A
An important portion of the value of M&As correspond to intangible assets not registered in the financial statements, because they were gradually built over time.
Licensing
Brands have the potential to generate cash by licensing them to third parties to be used in activities complementary to the core business.
royalties
Royalties can be calculated with great precision determining the contribution that the intangible asset being licensed contributes to the net cash flow of the business.
Impairment
The value of intangible assets registered in financial statements must be updated periodically for fiscal purposes.
damage assesment
The damages caused by the infringement of brands and intangible assets can be determined objectively.
TRANSFER PRICING
The price that subsidiaries pay to holding companies for the use of brands and other intangible assets can be quantified with great precision as support for fiscal authorities.